The Global market : developing a strategy to manage across borders
John Quelch, Rohit Deshpande, editors
Bok Engelsk 2004
| Utgitt | San Francisco : Jossey-Bass , 2004
|
|---|---|
| Omfang | VII, 424 s.
|
| Emner | Export marketing - Management
Globalization International business enterprises - Marketing eksportmarkedsføring globalisering markedsføring |
| ISBN | 0787968579
|
