Consumer behaviour : a European perspective
Michael R. Solomon
Bok · Engelsk · 2019
| Annen tittel | |
|---|---|
| Originaltittel | |
| Medvirkende | |
| Omfang | xxxiii, 612 sider : illustrasjoner, figurer
|
| Utgave | Seventh Edition.
|
| Opplysninger | Revised edition of Consumer behaviour, [2016]. - Part A: consumers in the market-place -- Consumer behaviour and consumer society -- Shopping, buying and disposing -- Part B: how consumers see the world and themselves -- Perception and meaning -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Decision-making -- European consumers and their social groups -- Groups and social media -- European families: types, structures, decision-making and age cohorts -- Income and social class -- Part E: culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Glossary -- Indexes.. - Now in its seventh edition, 'Consumer Behaviour' provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students.
|
| Emner | Consumer behavior - Europe
forbrukeratferd forbrukerundersøkelser undersøkelser forbrukerforskning forbruksforskning markedsføring Europa |
| Dewey | |
| ISBN | 1292245425. - 9781292245423
|
| ISBN(galt) | 9781292245430 (epub). - 9781292245461 (pdf)
|