Hoboken : : Taylor and Francis, , 2012.

1 online resource (353 p.)

Description based upon print version of record.. - Capitalizing on Knowledge From e-business to k-business; Copyright; Contents; List of case studies; List of knowledge nuggets; Preface; Chapter 1 Knowledge inside-out; The evolving knowledge agenda; Two thrusts and seven levers; Multiple perspectives; Plentiful practices; Value through knowledge; Measuring intellectual capital; Intrinsic value; Utility value; Codification and value; The value of combination; Beyond knowledge management; Outside-in; Inside-out; Commercializing knowledge; K-business; Summary; Points to ponder; Notes; Chapter 2 E-business: a platform for knowledge. - From EDI to Internet commerceThe e-advantage; The e-business; Knowledge on the Internet; The Internet effect; The k-advantage; Internet innovations; Infrastructure; Software and access; Enabling services; Applications and markets; User services; Context and environment; Dot.com winners and losers; The losers; The causes of failure?; The winners; Internet stock valuations; The agility gap; Summary; Points to ponder; Notes; Chapter 3 K-business: new markets, new models; What kind of k-supplier are you?; K-creator; K-mediary; K-aggregator; K-portal; K-refiner; K-packager; K-broker; K-publisher. - K-mall or k-shopK-community; K-processor; K-franchiser; K-anything; From fee to free; Useful knowledge; Relationship building; Free exchange?; From free to fee; Subscription vs. pay-as-you-go; Advertising; Affiliate programmes; Commissions and revenue sharing; Which is the best model?; Summary; Points to ponder; Notes; Chapter 4 Online knowledge markets; Do knowledge markets exist?; From real to virtual; Key ingredients; The bleeding edge?; The next generation; The attractions of markets; Better market access; Precision matching; More transparency; Knowledge co-creation and development. - NotesChapter 6 Marketing revisited; What's the same, what's different?; Know your customer; From invisible to visible; Log file analysis; Customer profiling; Expect unexpected competitors; A new competition framework; Is your company k-ready?; Products: emergent and evolving; Prices: declining and dynamic; Place: cyberspace; Promotion: individual and interactive; From dialogue to relationships; The knowledge of marketing; Summary; Points to ponder; Notes; Chapter 7 The lops of Internet marketing; Positioning; Packaging: open or closed?; Black box knowledge; Variety vs. cost. - Portals: gateways to knowledge. - What makes a good knowledge market?Potential and pitfalls; Summary; Points to ponder; Notes; Chapter 5 Productizing knowledge; Knowledge in products and services; Forms of knowledge; People-based services; Object-based knowledge products; Package variations; Patents and intellectual property; Knowledge-enriched products; Information products; Knowledge hybrids; Intelligent publications; E-learning; Special characteristics of knowledge products; Completing the knowledge package; Knowledge wrapper; Digital rights; The product surround; The process of productizing; Summary; Points to ponder. - Many organizations are embracing knowledge management as a source of strategic advantage. But already people are asking: ""what comes next?"" Likewise almost every large organization is heavily involved in e-commerce and turning their organizations into e-businesses. At the moment most e-commerce is focused on selling traditional products and services through the new medium of the Internet. However, the more an organization evolves into an e-business, the more they can exploit knowledge flows between themselves and their marketplace. This book draws together the two strands of knowledge and e-

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