The rationality of advertising decisions : conceptual issues and some empirical findings from a Norw - detaljert visning

The rationality of advertising decisions : conceptual issues and some empirical findings from a Norwegian study

Thorolf Helgesen
Bok Engelsk 1997

Annen tittel	The rationality of advertising decision

Utgitt	Sandvika : Norwegian School of Management , 1997
Omfang	S. 22-30 : port.
Opplysninger	Særtrykk av: Journal of advertising research, 32(1992)no 6. - Elektronisk reproduksjon
Emner	inst4