The Expressive organization : linking identity, reputation, and the corporate brand
edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen
Bok Engelsk 2000
| Utgitt | Oxford : Oxford University Press , 2000
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|---|---|
| Omfang | XV, 292 s. : ill.
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| Emner | Brand name products - Marketing
Business communication Corporate image Corporations - Public relations kommunikasjon markedsføring bedriftsledelse informasjonsarbeid pr public relation branding |
| ISBN | 0198297785. - 0198297793
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