Web 2.0 : Business thinking and strategies behind successful Web 2.0 implementations.
Amy. Shuen
Bok Engelsk 2008 · Electronic books.
| Utgitt | Sebastopol : : O'Reilly Media, , 2008.
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| Omfang | 1 online resource (272 p.)
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| Opplysninger | Description based upon print version of record.. - Web 2.0: A Strategy Guide; Preface; Who Is This Book For; What You&ll Learn; Implementing Web 2.0; How to Contact Us; SafariTM Books Online; Acknowledgments; 1. Users Create Value; Trusted Context for Interaction and Community; Reaching, Tagging, and Monetizing the Long Tail; Six Ways Flickr Created User Value Through Interaction; Create Better Search Through User-Generated Information; Discover and Explore Through Online Groups; Catalyze and Amplify Group Social Network Effects; DIY Self-Service Syndication; Encourage Others to Become Part of Your Digital Ecosystem. - AccelerationQuestions to Ask; Tactical Questions; 4. Companies Capitalize Competences; Developing Dynamic Capabilities: Before the Web; From Online Syndication to Competence Syndication; Finding Competence Across the World: IBM; Mentoring; Ecosystems and competence syndication; Giving Away the Store: Amazon; Next steps: sharing back-office competences; Helping others share competences; Encouraging Competence Mashups: Google; Lessons Learned; Questions to Ask; Tactical Questions; 5. New Recombines with Old; Styles of Collaborative Innovation; Democratized Innovation; Crowdsourcing Innovation. - Compounding network effectsBlogging for dollars; The Ups and Downs of Positive Feedback; Lessons Learned; Questions to Ask; Tactical Questions; 3. People Build Connections; How Online Changes Social Networking; Connectors, Mavens, and Salesmen at Broadband Speed; How Many Customers and How Quickly?; The Bass Diffusion Curve; LinkedIn: The Rolodex Moves Online; Trust and Degrees of Separation; Monetizing Social Networks; Facebook: Introduce Yourself Online; Viral Growth at Facebook; Viral Applications; The Limits of Viral: Facebook Beacon; Lessons Learned; Value Generation in Social Networks. - Dynamically Syndicate Competence. - Open Source, Ecosystem, and Platform InnovationOnline Recombinant Innovation; Bridging, Not Disrupting; Integrating Ecosystems: Apple&s iPod; Platform Innovation Ecosystem #2: Creative and Media; Platform Innovation Ecosystem #3: Accessories; Platform Innovation Ecosystem #4: User-Provided Metadata; Recombinant Innovation; Working with the Carriers: Jajah; Alliances Make It Work; More Recombinant Innovation: The iPhone; Lessons Learned; Questions to Ask; Tactical Questions; 6. Businesses Incorporate Strategies; Activate Network Effects; Work Through Social Networks. - Why Sharing Can Be ProfitableFlickr&s Cost Drivers; Calculating Company Value; Looking Back: Netflix&s Different Challenges; Escaping the Trap; Lessons Learned; Cash Flow Curves and Time to Profitability; Company Financial Valuation; Entrepreneur/Founders& Net Worth at Exit; Questions to Ask; Tactical Questions; 2. Networks Multiply Effects; N-Sided Markets; Google&s Combination of Network Effects; Getting Advertisers to Pay for Keywords: GoTo; Google&s Entry; AdWords: A self-service way of reaching the long tail of search query; AdRank to determine advertisement positioning. - Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will lea
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| ISBN | 0596529961. - 9780596529963
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