Managing Social Media in Libraries : Finding Collaboration, Coordination, And Focus
Troy. Swanson
Bok Engelsk 2012 · Electronic books.
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| Utgitt | Burlington : : Elsevier Science, , 2012.
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| Omfang | 1 online resource (195 p.)
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| Opplysninger | Description based upon print version of record.. - Cover; Managing Social Mediain Libraries: Finding collaboration, coordination and focus; Copyright; Contents; List of figures; List of abbreviations; Acknowledgements; Foreword; Preface: make social media fit your library; Introduction; A note about terminology; About the author; 1 Where have we been with social media?; Introduction; Filtering vs searching; Attention is expensive, while storage is cheap; Time to step back and refocus; 2 Library organizations as loosely-coupled systems; Introduction; Coordination tools; What are coordination tools?; The library as loosely-coupled system. - Capturing internal knowledgeCollaboration; Decision making; Visibility; Finding a focus; Start a good blog; Challenges of participation; 5 Connecting social media tools to the organization; Introduction; Conundrum of control; Coordination tools and social media; Policies and engagement; Crafting a Social Media Policy; Impact of budgets; Organizational culture and participation rules: creating a shared vision; Management and coordination; Motivating employees to use; Living with mistakes; Finding collaboration, coordination and focus; 6 Integrating with standard websites; Introduction. - Strengths and weaknesses of loosely-coupled systems3 Social media in loosely-coupled systems; Introduction; Internal: capturing knowledge; Internal: collaboration; External: marketing and outreach; Internal and external: giving your people a voice; Internal and external: connecting virtual and physical; Disintermediation; 4 Defining a purpose; Introduction; Technology adoption; The difference between marketing and community; Joining the conversation; Generated content vs curated content in a fact-checking world; News about the library; Capturing events; User contributions. - The homepage is the homepageLand wars; Usability testing; Integrating across the sites; Gaining efficiency through RSS; OPACs, subscription tools and social media; The death of social media pages; Unified voices; 7 Leadership: big ideas do not have to be that big; Introduction; New librarianship; No one can predict the future; Predicting the future; Identity crisis; Glossary; Bibliography; Index. - Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social
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| Emner | Communication in library administration.
Communication in library science. Communication in organizations. Libraries -- Communication systems. Vis mer... Online social networks -- Library applications.
Organizational behavior. Social media -- Management. Social media. Social Change Social Sciences Sociology & Social History sosiale media medier bibliotek kommunikasjon |
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| Dewey | |
| ISBN | 9781843347118
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