Views of man and research into the primary and secondary effects of advertising : anatomy of an unte - detaljert visning

Views of man and research into the primary and secondary effects of advertising : anatomy of an untenable state-of-affairs and some thoughtsand suggestions concerning future research

Otto Ottesen
Bok Engelsk 1980


Utgitt	Copenhagen : Dept. of Marketing, Copenhagen School of Economics and Business Administration , 1980
Omfang	79 s. (flere pag.)
Emner	Advertising - Psychological aspects reklame markedsføring forskning metoder