Driving Growth Through Innovation : How Leading Firms are Transforming Their Futures.
Robert B. Tucker
Bok Engelsk 2008 · Electronic books.
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Utgitt | San Francisco : : Berrett-Koehler Publishers, , 2008.
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Omfang | 1 online resource (236 p.)
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Utgave | 2nd ed., rev. & updated
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Opplysninger | Description based upon print version of record.. - Contents; Introduction; 1. What It Takes to Drive Growth; 2. Leading Innovation; 3. Cultivating the Culture; 4. Fortifying the Idea Factory; 5. Mining the Future; 6. Filling the Idea Funnel; 7. Producing Powerful Products; 8. Generating Growth Strategies; 9. Selling New Ideas; 10. Taking Action in Your Firm; Acknowledgments; Source Notes and Resources for Further Study; Index; About the Author;. - Offers an approach for designing and implementing an enterprise-wide innovation strategy.
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Dewey | |
ISBN | 9781576754955
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