Transfer effects of place and brand partner associations in evaluation of place brand alliances : an - detaljert visning

Transfer effects of place and brand partner associations in evaluation of place brand alliances : an accessibility-diagnosticity perspective

Elin Bolann
Bok Engelsk 2011


Utgitt	Bergen : Norwegian School of Economics and Business Administration, Department of Strategy and Management , [2011]
Omfang	XVI, 273 s. : ill.
Opplysninger	Avhandling (ph.d.) - Norges handelshøyskole, Bergen, 2011
Dewey	658.82
ISBN	9788240502362