Motion Graphic Design : Applied History and Aesthetics

Jon. Krasner
Bok · Engelsk · 2013 · Electronic books.

Annen tittel	Motion Graphic Design (Second Edition)
Utgitt	Hoboken : : Taylor and Francis, , 2013.
Omfang	1 online resource (426 p.)
Utgave	2nd ed.
Opplysninger	Description based upon print version of record.. - Cover; Motion Graphic Design; Title Page; Copyright Page; Brief Contents; Table of Contents; Preface; Introduction; Foreword; PART 1: Motion Graphics: A Perspective; 1 A Brief History of Motion Graphics; Precursors of Animation; Early Cinematic Inventions; Experimental Animation; Motion Graphics in Film Titles; Motion Graphics in Television; Summary; 2 Motion Graphics in Film and Television; Film Titles; Network Branding; Commercials; Public Service Announcements; Music Videos; Summary; 3 Motion Graphics in Interactive Media; The Interactive Environment; Motion Over the Web. - Integrating Images, Live-Action, and TypeSummary; Assignments; 7 The Pictorial Composition; Space and Composition: An Overview; Principles of Composition; Constructing Space; Summary; Assignments; 8 The Sequential Composition; Sequential Composition: An Overview; Forms of Continuity; Forms of Discontinuity; Montage; Summary; Assignments; PART III: Putting Motion Graphics Into Practice; 9 Conceptualization; Assessment; Formulation; Cultivation; Storyboards; Animatics; Summary; 10 Animation Processes; Frame-by-Frame Animation; Interpolation: An Overview; Spatial Interpolation. - Motion in Informational KiosksMotion in Multimedia; Motion in DVD-Video; Summary; 4 Motion Graphics in the Environment; New Technologies; lmmersive Environments; Animated Exteriors; Digital Signage; Performance; Alternate Spaces; Summary; PART II: Pictorial and Sequential Design; 5 Motion Literacy: Choreographing Movement; The Language of Motion; Spatial Considerations; Temporal Considerations; Coordinating Movement; Summary; Assignments; 6 Images, Live-Action, and Type; Visual Properties; Image Considerations; Live-Action Considerations; Typographic Considerations. - Visual InterpolationTemporal Interpolation; Coordinating Movement; Summary; 11 Motion Graphics Compositing; Compositing: An Overview; Blend Operations; Keying; Alpha Channels; Mattes; Masks; Nesting; Color Correction; Summary; 12 Motion Graphics Sequencing; Editing: An Overview; Cuts; Transitions; Mobile Framing; Establishing Pace; Establishing Rhythm; Birth, Life, and Death; Introduction and Conclusion; Summary; Index. - Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: the language of traditional graphic design and how it can be combined with the dynamic visual language of cinema; pictorial design considerations including the relationships between images and type, hierarchy, form an
Emner	Animation (Cinematography) Television graphics Animation (Cinematography) Television graphics. animasjon Vis mer... Art, Architecture & Applied Arts Photography Visual Arts typografi grafisk design multimedia
Sjanger	Electronic books.
Dewey	006.6/96 22 . - 006.696 . - 006.686
ISBN	9780240809892