Logos and No Gos : How to Understand and Get the Most from Your Brand IP
Geoff. Steward
Bok Engelsk 2007 · Electronic books.
| Utgitt | Hoboken : : Wiley, , 2007.
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| Omfang | 1 online resource (242 p.)
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| Opplysninger | Description based upon print version of record.. - Cover; CONTENTS; PREFACE; ABOUT THE AUTHOR; Chapter 1: CREATING AND IDENTIFYING YOUR IP; TRADE MARKS; What can you register as a trade mark?; What can't you register as a trade mark?; Always conduct pre-emptive searches; Unregistered trade marks; Use of ® and TM symbols; COPYRIGHT; What is copyright all about?; What attracts copyright protection?; What does not attract copyright protection?; Protecting your ideas; Make sure that you own the copyright; Period of copyright protection; Moral rights; DATABASE RIGHT; What is database right?; What protection does database right give you?. - Criminal copyright offences. - IP AND EMPLOYEESWhat to include in your employment contracts and why; Confidentiality clauses; Moral rights and waiver; Commissioned work/Contractors; Communicating to all employees the importance of IP; Chain of command; Chapter 5: EXPLOITATION OF YOUR IP; EXPLOITATION OF YOUR IP; What is the difference between a licence and an assignment?; Exclusive/Non-exclusive; Registration implications; Registrations by rogue licensees; Standard protective licensing provisions; Franchising; Mortgaging/Selling off unused IP; Chapter 6: POLICING YOUR IP; POLICING YOUR IP. - In what respect do you need to bother with database right for the purposes of your brand strategy?DESIGNS; UK registered designs; UK unregistered designs; European Community designs (registered and unregistered); Overlap between trade marks and designs; Benefits of registering device marks/logos as designs; Chapter 2: REGISTERING YOUR IP; TRADE MARKS; The Nice classifcation system; UK registrations; Community registrations; International registrations; The standard Nice classification of goods and services for trade mark registrations (from 1 January 2007); COPYRIGHT. - No UK registration systemThe international protection available for copyright works; Use the © symbol; DESIGNS; UK registration procedure; Community registration procedure; Chapter 3: HOUSEKEEPING YOUR TRADE MARK PORTFOLIO; HOUSEKEEPING TIPS FOR PRESERVING AND PROTECTING YOUR TRADE MARK PORTFOLIO; Register your trade marks in the name of the same proprietor; Be consistent when using your trade marks; Do not allow your trade marks to become generic; Conduct regular trade mark audits; Certificates; Keep accurate and accessible records; Renewal dates; Chapter 4: IP AND YOUR EMPLOYEES. - Why is it important to monitor your IP for potential third party infringements?How can you find out if somebody is infringing your intellectual property rights?; Which governmental or public agencies can help you?; How can private service providers help you monitor your intellectual property for infringements?; Chapter 7: HOW ARE YOUR IP RIGHTS INFRINGED?; REGISTERED TRADE MARKS; Advantages of registering; Acts of civil infringement; Criminal trade mark offences; The grey market goods problem; COPYRIGHT; Acts of civil infringement; Defences to civil copyright infringement. - ""Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise that brand value lies as much in the quality and protection of the I.P. portfolio as it does in the image and trading performance. With Logos and No Gos on your desk there can be no e
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| ISBN | 0470060379. - 9780470060377
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