Business Without Borders : A Strategic Guide to Global Marketing
Donald A. DePalma
Bok Engelsk 2002 · Electronic books.
| Utgitt | New York : : John Wiley & Sons, Inc., , 2002.
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| Omfang | 1 online resource (289 p.)
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| Opplysninger | Description based upon print version of record.. - BUSINESS WITHOUT BORDERS A Strategic Guide to Global Marketing; CONTENTS; Acknowledgments; Introduction: The Sun Never Sets on the Web; Chapter 1: Discovering the Eighth Continent; Chapter 2: Great Expectations for Global Markets; Chapter 3: Navigating the Global Journey; Chapter 4: Deciding Which Markets Matter; Chapter 5: The Laws of the Eighth Continent; Chapter 6: Building the Foundation for New Online Markets; Chapter 7: Putting Your Value Proposition to Work on the Eighth Continent; Chapter 8: Organizing to Serve the Eighth Continent; Chapter 9: Outsourcing Work to Fellow Travelers. - Chapter 10: Measuring the Return on Global InvestmentWeb Site Addresses; Notes; Index. - Business Without Borders features examples of global initiatives by well-known companies such as AOL, Bertelsmann, Coca-Cola, and United Airlines. It is written by two leading consultants with an in-the-field perspective and explains how to utilize technology to globalize a business.
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| ISBN | (ib.). - 0-471-20469-2
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