SECTION 1: FOUNDATIONS OF CONSUMER BEHAVIOR Buying, Having, and Being: An Introduction to Consumer Behavior Consumer Ethics, the Marketplace, and the Planet SECTION 2: MAKING SENSE OF THE WORLD Perceiving and Making Meaning Learning, Remembering and Knowing Motivation SECTION 3: BUYING AND HAVING: CHOOSING AND USING PRODUCTS Attitudes and How to Change Them Deciding Buying, Using, and Disposing SECTION 4: BEING: USING PRODUCTS TO CREATE AND COMMUNICATE IDENTITY Identity and the Self Personality, Lifestyles, and Values Social and Cultural Identity SECTION 5: BELONGING How Groups Define Us Social Class and Status Culture APPENDICES Data Cases Careers in Consumer Research Consumer Research Methods Sources of Secondary Data. - Consumer Behavior: Buying, Having, and Being, Global Editioncovers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
