Nonprofit Fundraising 101 : A Practical Guide to Easy to Implement Ideas and Tips from Industry Experts.
Darian Rodriguez. Heyman
Bok Engelsk 2016 · Electronic books.
| Omfang | 1 online resource (369 pages)
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| Utgave | 1st ed.
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| Opplysninger | Intro -- Nonprofit Fundraising 101 -- Contents -- About the Book -- Acknowledgments -- Foreword: Discovering What It Means to Be a Fundraiser -- Part I Planning for Success and Preparing Your Team -- Chapter 1 Creating a Fundraising Plan -- Introduction -- Critical Skills and Competencies -- 1. Understand the Big Picture -- 2. Know Your Finances -- 3. Create a Process -- 4. Document the Plan -- 5. Gather Your Prospects -- 6. Keep It Alive -- Conclusion -- Do's and Don'ts -- About the Expert -- Resource Review -- Chapter 2 Hiring and Training Development Staff -- Introduction -- Critical Skills and Competencies -- 1. Know Yourself and Your Needs -- 2. Create a Job Description -- 3. Select the Right Candidates -- 4. Conduct Interviews -- 5. Make an Offer -- 6. Onboard Over Time -- 7. Develop Your Team -- Conclusion -- Do's and Don'ts -- About the Expert -- Resource Review -- Chapter 3 Engaging Your Board -- Introduction -- Critical Skills and Competencies -- 1. Know What You're Looking For -- 2. Set Expectations -- 3. Provide Training and Support -- 4. Engage Each Board Member Individually -- 5. Let Your Board Lead -- 6. Maximize Board Meetings -- Conclusion -- Do's and Don'ts -- About the Expert -- Resource Review -- Chapter 4 Volunteer Fundraising -- Introduction -- Critical Skills and Competencies -- 1. Dedicate Staff -- 2. Define Clear Roles -- 3. Create a Toolkit -- 4. Track Everything -- 5. Think Small, but Dream Big -- 6. Communicate Regularly -- 7. Never Say Goodbye -- 8. Invite Financial Support -- Examples of Volunteer Activities -- Conclusion -- Do's and Don'ts -- About the Expert -- Note -- Resource Review -- Part II Building Your Toolkit and Tracking Progress -- Chapter 5 Prospecting and Donor Research -- Introduction -- Critical Skills and Competencies -- 1. Assign the Right Staff -- 2. Start with Your Inner Circle.. - 2. Get Your House in Order -- 3. Prepare Your Pitch -- 4. Narrow Your Sights -- 5. Get in the Door -- 6. Maximize Your Meeting -- 7. Stay in Touch -- Conclusion -- Do's and Don'ts -- About the Experts -- Resource Review -- Chapter 20 Government Grants -- Introduction -- Critical Skills and Competencies -- 1. Get Help -- 2. Don't Apply Cold -- 3. Plan for Long Nights -- 4. Be Patient and Prepared -- 5. Stay in the Loop -- Conclusion -- Do's and Don'ts -- About the Expert -- Resource Review -- Chapter 21 Writing a Winning LOI and Proposal -- Introduction -- Critical Skills and Competencies -- 1. Communicate Clearly and Follow Directions -- 2. Do Your Homework -- 3. Show Vision -- 4. Verify Facts and Math -- 5. Establish Credibility -- 6. Make It Easy to Read -- 7. Be Persistent -- Conclusion -- Do's and Don'ts -- About the Experts -- Resource Review -- Chapter 22 Tracking Progress and Reporting Back -- Introduction -- Critical Skills and Competencies -- 1. Get SMART -- 2. Have an Evaluation Plan -- 3. Be Diligent -- 4. Recruit Expertise -- 5. Share Bad News Quickly -- Conclusion -- Do's and Don'ts -- About the Expert -- Resource Review -- Part VI Corporate Support -- Chapter 23 Sponsorships -- Introduction -- Critical Skills and Competencies -- 1. Dedicate Personnel -- 2. Price Yourself Right -- 3. Create a Killer Deck -- 4. Fill the Pipeline -- 5. Be Flexible -- 6. Have a Conversation -- 7. Keep Your Sponsors Happy -- Conclusion -- Do's and Don'ts -- About the Expert -- Resource Review -- Chapter 24 Cause Marketing Partnerships -- Introduction -- Critical Skills and Competencies -- 1. Think It Through -- 2. Do Your Homework -- 3. Get in the Door -- 4. Listen Up and Speak Their Language -- 5. Close the Deal -- 6. Keep Them Happy -- Conclusion -- Do's and Don'ts -- About the Experts -- Resource Review.. - 2. Prepare for the Long Haul -- 3. Grow Your List -- 4. Trust the Data, Not Your Gut -- 5. Know Your Donors -- 6. Focus, Focus, Focus -- 7. Create a Schedule . . . and Stick to It -- Conclusion -- Do's and Don'ts -- About the Expert -- Resource Review -- Chapter 11 Year-End, Annual Appeals, and Membership Campaigns -- Introduction -- Critical Skills and Competencies -- 1. Find Your Passion -- 2. Understand Your Donors -- 3. Identify Membership Pricing and Benefits -- 4. Plan Campaigns Instead of One-Time Appeals -- 5. Schedule Appeals and Updates -- 6. Use Your Best Channels -- 7. Make Data Your Friend -- 8. Report Back -- Conclusion -- Do's and Don'ts -- About the Expert -- Resource Review -- Chapter 12 Event-Based Fundraising -- Introduction -- Critical Skills and Competencies -- 1. Identify Specific Goals -- 2. Create a Calendar and a Budget -- 3. Recruit Key People -- 4. Secure Sponsors -- 5. Build a Strong Event Page -- 6. Promote Your Event -- 7. Understand the Ticketing Lifecycle -- 8. Create an Agenda -- 9. Maximize Your Ask -- 10. Follow Up and Debrief -- Conclusion -- Do's and Don'ts -- About the Experts -- Resource Review -- Chapter 13 Runs, Walks, and Rides: Community-Based Fundraising -- Introduction -- Critical Skills and Competencies -- 1. Prioritize and Focus -- 2. Specify Your Audience -- 3. Ask Away -- 4. Separate Logistics and Fundraising -- 5. Provide Good Service -- 6. Capture Everything -- 7. Use Technology -- Conclusion -- Do's and Don'ts -- About the Expert -- Resource Review -- Chapter 14 Fundraising Across the Generations: Millennials, Baby Boomers, and More -- Introduction -- Critical Skills and Competencies -- 1. Track the Age of Your Donors -- 2. Listen -- 3. Identify Goals for Each Generation -- 4. Diversify Your Giving Channels -- 5. Know What Your Donors Want -- 6. Recognize the Power of Peers.. - 3. Support the Ask -- 4. Keep an Eye on Top Prospects -- 5. Expand Your Pipeline -- 6. Stay Informed -- Conclusion -- Do's and Don'ts -- About the Expert -- Resource Review -- Chapter 6 Donor Databases and CRM -- Introduction -- Critical Skills and Competencies -- 1. Pick the Right Platform -- 2. Identify an Owner -- 3. Find and Clean Your Data -- 4. Invest in Training and Documentation -- 5. Stay Current -- Conclusion -- Do's and Don'ts -- About the Experts -- Resource Review -- Chapter 7 Measuring Impact: Data, Stories, and Organizational Dashboards -- Introduction -- Critical Skills and Competencies -- 1. Identify Key Performance Indicators and Secure Stories -- 2. Develop a Plan to Measure Progress -- 3. Integrate Your Evaluation and Strategic Plans -- 4. Tear Down the Walls -- 5. Look to the Past to See the Future -- 6. Benchmark Yourself -- 7. Rock the Dashboard -- Conclusion -- Do's and Don'ts -- About the Expert -- Resource Review -- Part III Individual Donors -- Chapter 8 Grassroots Fundraising: Building Your Donor Pyramid -- Introduction -- Critical Skills and Competencies -- 1. Have a Compelling Plan for Change -- 2. Set a Clear Goal -- 3. Ensure 100 Percent Board and Staff Participation -- 4. Invest in a Donor Database -- 5. Know Your Donors -- 6. Ask Regularly -- 7. Show Impact and Gratitude Often -- Conclusion -- Do's and Don'ts -- About the Expert -- Resource Review -- Chapter 9 Major Donors: Building Relationships, Making the Ask, and Stewardship -- Introduction -- Critical Skills and Competencies -- 1. Prospect Constantly -- 2. Realize Your Organization Is a Means to an End -- 3. Prepare Your People -- 4. Master the Ask -- 5. Value Every Donor -- Conclusion -- Do's and Don'ts -- About the Expert -- Resource Review -- Chapter 10 Direct Mail: The Ins and Outs -- Introduction -- Critical Skills and Competencies -- 1. Know Your Numbers.. - 7. Create a Ladder of Engagement -- Conclusion -- Do's and Don'ts -- About the Experts -- Resource Review -- Part IV Online Fundraising -- Chapter 15 Maximizing Website Donations -- Introduction -- Critical Skills and Competencies -- 1. Stay on Message -- 2. Keep It Simple -- 3. Make It Easy to Donate -- 4. Suggest Gift Amounts -- 5. Optimize Your Presence -- Conclusion -- Do's and Don'ts -- About the Expert -- Resource Review -- Chapter 16 Fundraising with Email -- Introduction -- Critical Skills and Competencies -- 1. Plan Ahead -- 2. Build Campaigns -- 3. Build Your List -- 4. Craft Killer Emails -- 5. Leverage Data with A/B Tests -- 6. Use Today's Technology -- 7. Pay Attention to the Numbers -- Conclusion -- Do's and Don'ts -- About the Expert -- Resource Review -- Chapter 17 Social Media and Crowdfunding for Your Cause -- Introduction -- Critical Skills and Competencies -- 1. Start with the Basics -- 2. Pick the Right Crowdfunding Platform -- 3. Become a Content Curator -- 4. Master Frequency and Timing -- 5. Test and Learn -- 6. Survey the Landscape -- Conclusion -- Do's and Don'ts -- About the Experts -- Resource Review -- Appendix: Practical Tips for Key Social Media Platforms and Crowdfunding Case Study -- Facebook -- Twitter -- LinkedIn -- YouTube -- Instagram -- Pinterest -- Chapter 18 Mobile Fundraising -- Introduction -- Critical Skills and Competencies -- 1. Optimize Your Website and Email -- 2. Optimize Your Donate Page -- 3. Tell Your Story Effectively -- 4. Mobilize Your Events -- 5. Get Social -- 6. Consider Building an App -- 7. Stay Current -- Conclusion -- Do's and Don'ts -- About the Experts -- Resource Review -- Part V Foundations -- Chapter 19 Research, Getting in the Door, and Securing an Invitation to Apply -- Introduction -- Critical Skills and Competencies -- 1. Secure Informational Interviews.. - Chapter 25 In-Kind Fundraising and Media Sponsorship.. - Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9781119100560
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| ISBN(galt) |
