How To Conduct Organizational Surveys : A Step-by-Step Guide.
Jack. Edwards
Bok Engelsk 1996 · Electronic books.
| Omfang | 1 online resource (177 pages)
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| Utgave | 1st ed.
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| Opplysninger | Cover -- Contents -- Preface -- Chapter 1 - Organizational Surveys: An Overview -- Uses of Surveys in Organizations -- Gathering information -- Improving Communication -- Monitoring and Evaluating the Effects of Organizational Change -- Factors to Consider Before initiating the Survey Process -- Is a Survey within the Organization's Budget? -- Are Personnel with Survey Expertise Available? -- Are there other Ways to Answer the Question? -- Are Organizational Personnel Being Oversurveyed? -- Setting the Table: Presurvey issues -- The Survey Team -- Using internal Versus External Personnel to Conduct the Survey -- Writing a Statement of Purpose -- Conducting Organizational Surveys: A Look Ahead -- Chapter 2 - Identifying Survey Content -- Methods for Identifying Survey Content -- Developmental interviews and Focus Groups -- Past Surveys in the Same Organization -- Published Scales -- Archival Sources -- Theory and Academic Findings -- Other Sources of Survey Content -- Conclusions -- Chapter 3 - Creating the Survey, Part I: Writing Survey Items -- Item Formats: Closed- and Open-Ended Questions -- Closed-Ended Questions -- Open-Ended Questions -- Should the Survey Team use Closed- or Open-Ended Questions? -- Item Content: Demographic, Factual, and Attitudinal Questions -- Demographic Items -- Factual Items -- Attitudinal Items -- Writing "Good" Items: Some Basic Rules -- Ask What you Want to Know -- Keep Items Simple and Short -- Ask About Only One Topic per Item -- Avoid Ambiguous or Vague Questions -- Use Appropriate Language -- Be Specific -- Double Negatives: NOT! -- Avoid Biased Items -- Take Care with Sensitive Items -- Conclusions -- Chapter 4 - Creating the Survey, Part II: Response Alternatives, Item Order, Survey Length, And Response Bises -- Getting Good Answers: Choosing Closed-Ended -- Response Formats -- Multiple-Choice Response Format.. - Conclusions and Recommendations: What Are the Next Steps? -- A Hodgepodge of other Advice -- Visual Aids -- Practice -- Handling Questions -- How to Handle Negative News -- Handling a Hostile Audience -- Linking Survey Results to Action -- Conclusions -- References -- Author index -- Subject index -- About the Authors.. - Monitoring Response Rates -- Calculating Response Rates -- What is an Acceptable Response Rate? -- Nonresponse Bias -- Dealing with Nonresponse Bias -- Ways to Maximize Response Rates -- Prenotification: the Survey is Coming! the Survey is Coming -- Follow-Up Until you Drop -- If they Won't Respond, Bribe them -- Make the Survey Meaningful -- It's as Easy as TDM -- What Works: A Summary -- Practical Suggestions for increasing Response Rates -- Chapter 9 - Data Processing -- Preparing For Data Entry: Data Coding for Closed-Ended Questions -- Naming and Labeling Variables -- Assigning Values to Responses -- Designating Code(s) for Missing Values -- Entering Data -- Data File Organization -- Data Entry for Computerized and Scannable Surveys -- Manual Data Entry -- Cleaning the Data File -- Types of Data File Cleaning -- Missing Data -- Reasons for Missing Data -- Assessing the Missing Data Problem -- Handling Missing Data -- Categorizing and Coding Open-Ended Answers -- Creating Categories -- Content Coding -- Conclusions -- Chapter 10 - Analyzing Data And interpreting Results -- Planning the Analyses -- Analyzing the Data -- A Review of the Sample and a Description of the Data -- Describing the Respondents -- Frequencies and Percentages -- Means and Standard Deviations -- Analyzing Subgroup Differences -- Other Data Analysis Procedures -- Poststratification Weighting -- Interpreting the Results: What Do All the Findings Tell the Organization? -- Comparing Findings with other Findings from the Same Survey -- Using Norms: Comparing Survey Findings to other Standards -- Conclusion -- Chapter 11 - Presentation of Survey Findings -- Oral and Written Presentations of the Survey Process -- Organizing the Presentation -- Introduction: Why Was the Survey Done? -- Method: What Was Done and with Whom? -- Results and Discussion: What Did the Survey Reveal?.. - Yes-No and True-False Response Formats -- Likert Rating Scales -- Thurstone Scaling -- Semantic Differential Scaling -- Response Biases: the Downside of Using Closed-Ended Items -- Response Order Effects -- Yea-Saying or Nay-Saying -- Acquiescence -- Socially Desirable Responding -- How Many Survey Items? -- What Are the Goals of the Survey? -- How Much is the Company Willing to Pay? -- Who Will Complete the Questionnaire? -- Are the Items Open or Closed Ended? -- What is the Administration Method? -- How Fast Are Data Needed? -- Are Fatigue Effects an issue? -- What is the Bottom Line on Survey Length? -- Ordering the Items, or Putting It All Together -- Clustering Versus Scattering the Items for a Single Dimension -- Item Order Effects -- Some Practical Advice -- Conclusions -- Chapter 5 - Selecting Survey Respondents -- Identifying the Target Population -- Should the Population or a Sample Be used in Data Collection? -- Probability Sampling -- Simple Random Sampling -- Stratified Sampling -- Nonprobability Sampling -- Convenience Sample -- Quota Sampling -- Sampling Error and Sample Size -- Sampling Error -- Sample Size -- Chapter 6 - Organizational Survey Administration -- Self- Versus Group-Administered Surveys -- Modes of Survey Administration -- Paper Surveys -- Computer-Administered Surveys -- Face-to-Face interview Surveys -- Telephone interview Surveys -- Conclusions -- Chapter 7 - Fielding the Survey -- Adding the Finishing Touches to the Survey -- Instrument -- Survey introduction -- Survey instructions -- Pretesting the Survey -- Obtaining Organizational Approval -- Top Management -- Unions -- Institutional Review Boards -- Preparing, Assembling, and Distributing the Survey Packet -- Preparing the Contents of the Survey Packet -- Distributing the Survey through the Mail -- Chapter 8 - Monitoring And Maximizing Response Rates.. - This book provides those who want to plan organizational surveys with a step-by-step, `how-to′ guide. The authors describe the issues that must be addressed at each step in the process, the advantages and disadvantages that result from many of the choices that must be made, and practical lessons learned from their years of experience in designing and conducting surveys.. - Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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| ISBN | 9781452263212
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