The Complete Guide to Fundraising Management.
Stanley. Weinstein
Bok Engelsk 2017 · Electronic books.
| Omfang | 1 online resource (349 pages)
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| Utgave | 4th ed.
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| Opplysninger | The Complete Guide to Fundraising Management -- Contents -- Foreword to the Fourth Edition -- Foreword to the Third Edition -- Preface -- A Note about the Website -- Chapter 1: Five Major Fundraising Principles -- People Give to People to Help People -- People Give Relative to Their Means -- Those Closest Must Set the Pace -- Successful Fundraising -- The 80/20 Rule Is Becoming the 90/10 Rule -- The Need for Balance -- Chapter 2: Your Organization and the Nonprofit World -- An Overview of the Sector-Broad Range of Services -- Economic Impact -- Voluntary Support -- Opportunities and Challenges -- Working Together -- Importance of Strategic Management -- Strategic Management Process -- Be Sure Your Institution Is Worthy of Support -- Chapter 3: Managing the Resource Development Function -- Analysis and Planning -- Effectiveness: Doing the Right Things -- Efficiency: Doing Things Right -- Budgets and Financial Resources -- The Fundraising Budget -- Setting Fundraising Goals -- Cost Effectiveness of Various Fundraising Strategies -- Monitoring the Budget -- Fundraising Modes -- The Annual Fund Drive -- The Capital and Endowment Campaign -- Special Project Support -- Hybrid Models -- Annual and Capital Campaigns -- Annual Fund and Special Project Support -- The Comprehensive Approach -- Special Issues Related to Small and Large Operations -- Ethics -- Evaluation -- Chapter 4: The Case for Support and Fundraising Materials -- The Case Statement -- The Comprehensive Formal Case Statement -- The Case Statement Process -- Market- and Situation-Specific Case Statements -- Presentations and Presentation Materials -- Printed Materials -- DVDs -- Group Presentation Techniques -- Chapter 5: Managing Information -- Record Keeping -- Supporting Fundraising Strategies -- Acknowledgments -- Reports -- Scorekeeping Reports -- Attention-Directing Reports.. - Acknowledgment and Reporting Requirements -- Donor-Advised Funds -- Chapter 13: Planned Giving -- Defining Planned Giving -- Importance of Planned Giving -- Charitable Gift Instruments-Ways of Giving -- Current Gifts -- Bequests -- Charitable Gift Annuities -- Charitable Remainder Trusts -- Charitable Remainder Unitrusts -- Charitable Remainder Annuity Trusts -- Wealth Replacement Trusts -- Gifts of Real Estate -- Gifts of Life Insurance -- Donor Education and the Planned-Giving Program -- The Board's Role and Buy-In -- Planned-Giving Committee -- Seminars -- Print Materials and Publications -- Importance of Personal Contact -- Endowment Fund -- Sample Marketing Plan for Charitable Gift Annuities -- Initial Activities -- Response to Inquiry -- Completion of Gift -- Follow-Up -- Planned-Giving Societies -- Chapter 14: Capital and Endowment Campaigns -- Requirements for a Successful Campaign -- Chronological Steps for Success -- Prestudy Phase -- Planning Study -- Advancement (``Quiet´´) Phase -- Intermediate Phase -- Public Phase -- Follow-Up -- Building Endowments -- Institutional Differences -- Churches, Synagogues, and Houses of Worship -- Hospitals -- Universities -- Community and Online Colleges -- Private Schools -- Arts Institutions -- Social Service and Youth Groups -- Campaign Organization and Structure -- Chapter 15: Human Resources -- The Board of Directors -- Ideal Characteristics -- The Nominating Process -- Recruitment -- Motivation and Involvement -- Board and Staff Retreats -- The Resource Development Staff -- Organization and Growth -- The Search Process -- Retention and Maturation -- Volunteers -- Roles -- Recruitment and Retention -- Working with Consultants -- Selection and Contracting -- Implementing Recommendations -- Chapter 16: Successful Fundraising in Large and Small Nonprofits -- What Every Fundraiser Should Monitor.. - Capital and Endowment Campaigns -- Preparing for a Major Gift Initiative -- Research, Ratings, and Solicitor Assignments -- Solicitation Timing -- Materials Preparation -- Solicitor Makes Financial Commitment -- Getting the Appointment -- The Solicitation Interview (How to Ask for a Major Gift) -- Build Rapport -- State the Case for Support -- Encourage Involvement -- Summarize Benefits and Close -- Be Quiet -- Respond Appropriately -- After the Solicitation -- Solicitation Training and Role-Playing -- Chapter 9: Direct Response: Mail and Online -- Acquisition Mailings -- Renew and Upgrade -- Lapsed Donors -- Public Relations and Information -- Frequency -- Ensuring Success -- Elements of the Appeal Package -- Outside Envelope -- Appeal Letter -- Response Device -- Return Envelope -- Additional Possible Enclosures -- Mail Lists -- In-House List -- Lists Provided by Supporters or Otherwise Made Available -- Lists Rented from List Brokers -- List Exchanges -- Mail Preparation: What to Do In-House -- What to Do with a Mail House -- Post Office -- Email Appeals -- Social Media and Text-to-Give -- Newsletters-Print and Electronic-as Part of the Direct Response Program -- Websites -- Chapter 10: Telemarketing as a Relationship Building Tool -- The Law and Telephone Solicitation -- Volunteer Phone-a-Thon -- Volunteer Phone-a-Thon Overview -- Volunteer Recruitment -- Orientation -- Managing the Process -- Phone and Mail Campaign Coordination -- Ad-Hoc Volunteer Calls -- Professional Telephone Solicitation Campaigns -- Chapter 11: Special Event Fundraising, Cause-Related Marketing, and Crowdfunding -- Special Events: Choosing the Event -- Implementing the Event -- Cause-Related Marketing -- Crowdfunding -- Chapter 12: Grants -- What Is a Grant? -- Government Grants and Contracts -- Foundations -- Foundation Research -- Project Development -- The Application.. - Decision Making -- Small Shop Fundraising -- The Job-and the Joy-of Fundraising -- About the Authors -- Acknowledgments -- Index -- End User License Agreement.. - Problem-Solving Reports -- Targeted Communications -- The System -- Establishing the Information System -- New Database Purchase -- Procedures, Entry, and Reporting -- Integrity of Data -- File Systems and Procedures -- Chapter 6: Prospect Identification, Research, and Segmentation -- The Best Prospects -- Constituents -- Current and Former Board Members -- Key Volunteers -- Staff -- Current Donors -- Lapsed Donors -- Vendors -- Those Generous to Similar Organizations -- Affluent Individuals with Whom Someone in the Organization Has a Peer Relationship -- Prospect Research -- Prospect Ratings and Evaluations -- Determining the ``Ideal´´ Volunteer Solicitor -- Determining the Capacity to Give -- Determining the Request Amount -- Know the Prospective Donor as a Person -- Chapter 7: Nurturing Relationships -- Friend-Raising Activities -- Newsletters and General Mailings -- Emails and E-newsletters -- Telephone Calls -- Highly Personalized Mailings That Do Not Request Funds -- Invitations to Tour the Nonprofit Organization's Facilities -- Social and Informative Gatherings -- Breakfasts and Luncheons -- Focus Groups -- Invitations to the Annual Meeting -- Individualized Strategies -- Publish Names and Photographs of Donors and Potential Donors -- Prompt and Generous Acknowledgment of Every Contribution -- A Host of Other Personalized, Genuine Contacts -- Relationship-Building Activities Must Be Scheduled and Monitored -- Moves Management-Cultivating Real Relationships -- Donor Acknowledgment -- Four Parts of an Acknowledgment Program -- Donor Recognition -- Donor Benefits -- Permanent Recognition -- Involvement Opportunities -- Chapter 8: Major Gift Fundraising -- When Major Gift Strategies Are Appropriate -- Sponsorships -- Funds for Special Projects from Individuals or Corporations -- Pacesetting Repeatable Contributions for Operations.
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| Sjanger | |
| Dewey | |
| ISBN | 9781119289357
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