Monopoly rules : how to find, capture, and control the most lucrative markets in any business /
Milind M. Lele.
Bok Engelsk 2005 · Electronic books
| Annen tittel | |
|---|---|
| Utgitt | New York : : Crown Business, , c2005.
|
| Omfang | 1 online resource (223 p. )
|
| Utgave | 1st ed.
|
| Opplysninger | Includes index.. - The truth about monopolies -- No trespassing -- The two dimensions of monopoly -- Economics 101 -- It's not about "sustainable competitive advantage" -- Monopoly flavors -- Barriers that protect monopolies -- The new competition and the rise of the situational monopoly -- Monopolies drives market value -- Monopoly kaleidoscope -- The monopoly rules -- Understand your current monopolies -- Defend your current monopolies -- Discover the next monopoly -- Seize the monopolies in your own backyard -- Work backwards -- Focus on speed to space -- Keep moving: mastering the art of monopoly leapfrog -- What to do when the monopoly ends -- Epilogue: the monopolies of tomorrow.. - "What people on the front lines - making, marketing, and selling products and services - really want is to be alone in the marketplace, to have a space that they own for a long enough period of time so they can make some real money. In this short, powerful book, Milind Lele shows you how." "Customers are changing and the homogenous mass market has gone the way of the nickel soda. Now the game is winning market segments. In this world, Monopoly Rules provides a new way to think and take action and stay ahead of the game."--Jacket.
|
| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 0-307-23834-2. - 1-299-01441-0
|
