Principles of marketing
Philip T. Kotler, Gary Armstrong ; [contributions by] Marc Oliver Opresnik
Bok Engelsk 2020 Philip Kotler
| Originaltittel | |
|---|---|
| Omfang | IX, 728 sider : illustrasjoner
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| Utgave | 18th edition. - Global edition
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| Opplysninger | "Learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities."
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| Emner | markedsføring bedriftsøkonomi markedsføringsledelse markedsanalyser
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| Dewey | |
| ISBN | 9781292341132
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