Exploring the conceptual domain of country image France : documentation of the content analysis of the French press : Le Monde and Les Echos
by Moheb Deif, Inger Beate Pettersen, Ingeborg Astrid Kleppe
Bok Engelsk 2002
Flere språk: Fransk
| Utgitt | Bergen : Institute for Research in Economics and Business Administration , 2002
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| Omfang | 182 s. : ill.
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| Opplysninger | Feilaktig utgiverangivelse på omslaget: Stiftelsen for samfunns- og næringslivsforskning. - SNF project no. : 6345. - SNF project no. : 6490. - SNF-project: Building efficient destination images : a study of international image programs for Norway. - SNF-project: Country-origin strategies in international marketing of bioproducts
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| Emner |
