How to Franchise Your Business : Grow Your Business by Creating and Managing a Franchised Network
Brian. Duckett
Bok Engelsk 2011 · Electronic books.
| Annen tittel | |
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| Utgitt | New York : : How To Books, , 2011.
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| Omfang | 1 online resource (399 p.)
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| Utgave | Rev. and updated 2nd ed.
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| Opplysninger | Description based upon print version of record.. - Cover; Title Page; Table of Contents; Acknowledgements; Preface; SECTION 1 : THE BASICS; 1 : Introduction; 2 : Business format franchising - a growth option for your business?; 3 : The Franchised Network Development Plan; 4 : The franchisor-franchisee relationship; 5 : Pilot operations; 6 : Building the franchisor management team; 7 : The franchisee operations manual; 8 : The franchise agreement; 9 : International franchising; SECTION 2 : PRACTICAL FRANCHISE MANAGEMENT; 10 : How to market a franchise; 11 : How to recruit franchisees; 12 : How to get the best results from franchise exhibitions. - 13 : How to help franchisees to prepare and review their business plans14 : How to write the franchise operations manual; 15 : How to develop and deliver a franchisee training programme; 16 : How to monitor franchisees' performance; 17 : How to motivate franchisees; 18 : How to get the best from field visits; 19 : How to manage franchise unit resales; 20 : How to monitor your performance as a franchisor; 21 : How to avoid legal problems for yourself and your franchisees; SECTION 3 : ADVANCED FRANCHISING; 22 : Becoming an international franchisor; 23 : Becoming a master franchisee. - 24 : Meeting your international match25 : Negotiating the international agreement; 26 : Buying or selling a franchised network; Appendix A : A typical franchise development work programme; Appendix B : Franchised network development plan Example contents; Appendix C : Franchised Network Development Plan Financial factfind questionnaire Data collection and assumptions; Appendix D : Franchise agreement Example contents; Appendix E : The Diploma in Franchise Management Programme; Appendix F : The Franchise Training Centre Workshops; Appendix G : Further reading. - Appendix H : National Franchise Association and other useful websitesA, B, C; Index; D, E, F; G, H, I; J, K, L; M, N, O; P, Q, R; S, T, U; V, W, X; Copyright. - If you have a proven business system and are wishing to expand, franchising is a strong option. It provides a quick route to growth and uses other people's money and enthusiasm to open individual offices, shops, restaurants, salons, surgeries, units, van rounds, or service centres. / This book provides practical advice on how franchising works from two authors with years of experience. As well as being for potential franchisors, this book is also invaluable to owners of existing branch networks, practising franchisors and their management teams, and candidates for the Diploma in Franchise
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| Dewey | |
| ISBN | 9781845284763
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