Software That Sells : A Practical Guide to Developing and Marketing Your Software Project
Edward. Hasted
Bok Engelsk 2005 · Electronic books.
| Utgitt | Hoboken : : Wiley, , 2005.
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| Omfang | 1 online resource (381 p.)
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| Opplysninger | Description based upon print version of record.. - Software That Sells; About the Author; Credits; Contents at a Glance; Contents; Introduction; Conventions Used in This Book; Acknowledgments; Chapter 1: How Winners Spot Winners; Where Winners Find Their Ideas; How to Bottle Eureka; Why Development Pays; Chapter 2: What Successful People Ask; Who to Ask; How Many People Must You Survey?; The Ethics; A Task for a Professional?; Framing the Questionnaire; Types of Questions; Pre-Testing the Questionnaire; Methods of Contact; How to Interpret the Results; To Sum Up; Sample Questionnaire; Chapter 3: Plan for Success; Improving Your Odds. - Be Aware, Things Are ChangingMulti-platform Development; Chapter 8: Programming without Tears; Are You Experienced?; Strategy; Building the Team; Planning and Delegating Work; Chapter 9: Squashing Bugs at the Source; Obsessed about Quality?; How to Approach Quality; How to Classify a Bug; How to Measure Quality; Quantifiers of Quality Are Simply Indicators; How to Measure Quality; Functional Characteristics; Bugs; Version Control; Classification; How to Minimize Bugs from the Outset; Testing for Bugs; You, Quality, and the Law; Chapter 10: Scoring with Words; Installation Directions. - Chapter 17: How to Keep Customers. - Creating the PlanChapter 4: I Want to Work Here!; People; Affirm the Company Ethos; Speaking the Same Language; Working Environments; Staff Relationships; Sharing Success; Corporate Stability; Freeing the Human Spirit; Chapter 5: Raising Cash and Kind; Advice; Money; The Business Plan; Chapter 6: Development; The First P Is People; The Last P Is Process; Negotiating Change; Keeping Problems at Arms' Length; Checklist; Chapter 7: How Not to Reinvent the Wheel; The Goal; Think, Discuss, Agree; Which Are the Prime Targets?; Sourcing Componentware; The Wider the Use, the Greater the Benefits. - Manuals and Help SystemsAlternatives to Print; Have You Covered Everything?; Don't Forget to Document the Program Itself; A Few Tips about Writing in General; And Once You Have Written It?; Chapter 11: Before You Say "Go!" - The Release Process; Software Release Covers Everything; The Chronological Countdown; Types of Release and the Appropriate Actions; Release Issues; Chapter 12: Setting Up a Company; A Universal Solution?; Why a Company?; The Basics of Setting Up a Company; Corporate Responsibility; Chapter 13: Pitching the Price; Pricing Theory; Gauging the Correct Price. - The Positive Effects of Advertising and PRHow Associated Products Can Increase Your Income; Price Bands; Never Undersell Yourself; Other Ways to Win Revenue; Critical Mass; Closely Related to Price Is Market Share; The Crux; Chapter 14: Promoting Your Product; Marketing; Advertising; Public Relations; Consider Some Variations on the Standard Sale; Chapter 15: Going For Higher Volumes; Meet the Players; Distribution Models; Selecting Distributors and Dealers; Chapter 16: Successful Selling; The Essence of Selling; How to Approach Selling; Training; Web-Based Selling. - * Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success* Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product* The book fills a void in the current market, and is an ideal read for all IT professionals
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| Emner | |
| Sjanger | |
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| ISBN | 0764597833. - 9780764597831
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