Special Events : Proven Strategies for Nonprofit Fundraising


Alan L. Wendroff
Bok Engelsk 2004 · Electronic books.
Utgitt
Hoboken : : Wiley, , 2004.
Omfang
1 online resource (264 p.)
Utgave
2nd ed.
Opplysninger
Description based upon print version of record.. - Special Events Proven Strategies for Nonprofit Fundraising SECOND EDITION; About the Author; Contents; PREFACE; ACKNOWLEDGMENTS; INTRODUCTION Special Event Fundraising-A Beginning; A Few Definitions for Fundraising Special Events; Seven Goals for a Successful Special Event; Dinner à la Heart: A Creative Special Event; Who Will Benefit from This Book?; How to Use This Book: An Overview; METT Checklist; Conclusion; CHAPTER 1 The Master Event Timetable (METT); The Master Event Timetable (METT); To Do This Week: The METT in Action; Master Event Timetable Applied to Dinner à la Heart. - A Case Statement for Special EventsMETT Checklist; Conclusion; CHAPTER 5 Networking in the Community; The Community-Wide Event Committee-The Marketing Team; Committee Information Kit and the Agenda for the Committee Meeting; Underwriting the Event: Corporate Sponsorship; List Management; METT Checklist; Conclusion; CHAPTER 6 On the Internet: Plan an Event Online Real Quick!; Building the Structure; First Decisions; An Input Screen; First Recruitments; Required Documents; The Marketing Process; Save That Date; Potential Enhancements; A Very Clever Invitation; In Internet Reminder. - An Actual Strategic PlanMETT Checklist; Conclusion; CHAPTER 7 Marketing; Definition and Introduction to Special Event Marketing; Identifying the Market; Segmenting, Targeting, and Positioning; Key Marketing Words and Actions; A Special Event Marketing Plan; A Special Event Marketing Plan-Example; Riding the Internet Wave; Getting Your Message to the Media; METT Checklist; Conclusion; CHAPTER 8 Special Event Administration; Introduction; The First Concerns: Location, Food, and Service; Important People; Negotiating Points in Contracts; Event Staffing Requirements; Don't Be Stingy with Servers. - Designing the Site: Where to Place the Tables and Podiums. - In-Kind DonationsRevenue Considerations for Events in Smaller Communities; Mastering Revenue and Expense Items; Putting It All Together; Computer Spreadsheets and Databases: Keeping the Event and the Budget on Track; Conclusion; METT Checklist; CHAPTER 4 Recruiting Volunteer Leadership for Your Event; First Enlist the Stakeholders; Agency Governing Board; Agency Development Committee; Reverse Networking; The Event Chair and Agency Professional; Co-Chair Responsibilities; Who's on First?; The Community-Wide Event Committee; Honorary Chairpersons; Volunteers and Communication. - METT ChecklistConclusion; CHAPTER 2 Choosing the Event; Do Not Pass Go-Should the Organization Have an Event?; Key Elements for Executing a Special Event; Choosing a Special Event; Five Models for a Special Event; Emergency Drill; METT Checklist; Conclusion; CHAPTER 3 Monetary Goals and Budgets; Introduction; Key Elements to Consider When Putting Together the Special Event; Budget Strategy; Event Pricing; Calculating Revenue Sources; Estimating Attendance: Calculating Minimum Revenue; What Items Make Up Gross Revenue?; Packaging of Premium Tables and Advertisements; Underwriters and Sponsors. - As the philosopher Martin Buber wrote, ""All real living is meeting."" People like to get together. That?s why special events can often work so much better for nonprofit organizations than other, less social types of fundraising programs. From red-carpet galas to Saturday afternoon street fairs, special events offer nonprofits an unparalleled opportunity to both raise money and make friends. Yet for all the benefits-and they are great-inexperience and bad planning can make these events more trouble-and a greater financial drain-than they are worth. Special Events: Proven Strategies for No
Emner
Sjanger
Dewey
ISBN
9780471462354

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