Brands That Rock : What Business Leaders Can Learn from the World of Rock and Roll
Roger. Blackwell
Bok Engelsk 2004 · Electronic books.
| Utgitt | Hoboken : : Wiley, , 2004.
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| Omfang | 1 online resource (258 p.)
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| Opplysninger | Description based upon print version of record.. - BRANDS THAT ROCK; CONTENTS; Acknowledgments; 1. From Band Loyalty to Brand Loyalty; 2. Creating Culturally Relevant Brands; 3. Elton John: Music Man, Marketing Man, Architect of a Brand; 4. KISS: Keep It Simple, Stupid; 5. The Rolling Stones: Branding Strategies beyond Satisfaction; 6. Aerosmith: Reinventing a Rock-and-Roll Brand; 7. Madonna and Neil Diamond: The Relevance of Sex in Branding; 8. Lessons from the Legends of Rock and Roll; Notes; Index. - The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today's hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America's traditional marketing and
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| ISBN | 0471455172
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