Public Relations and the Social Web : How to Use Social Media and Web 2.0 in Communications
Rob. Brown
Bok Engelsk 2009 · Electronic books.
| Utgitt | London : : Kogan Page, , 2009.
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| Omfang | 1 online resource (121 p.)
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| Opplysninger | Description based upon print version of record.. - Title Page; Copyright; Table of Contents; Preface; 1: Something has happened to communications; 2: The implications for communicators; 3: The lunatics have taken over the asylum; 4: The new channels; 5: Digital PR and search engine optimization; 6: The power of the new media; 7: The new ethics; 8: The blurring of channels; 9: The battle for influence at the digital frontier; 10: Horses and courses; 11: Digital PR architecture; 12: Tools of the trade; 13: Evaluation and measurement; 14: Dodging bear traps; 15: The major players; 16: The next big thing; Index. - Public Relations and the Social Web explores new ways for PR communicators to work in the rapidly changing digital environment, using communication channels like blogs, wikis, RSS, podcasting, social bookmarking, social networking and SEO.
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| Emner | Internet in public relations.
Public relations. Social networking. Social Change Vis mer... Social Sciences
Sociology & Social History kommunikasjon pr marknadsføring internett reklame sosialemedier public relations |
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| ISBN | 9780749455071
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