Brands : The Logos of the Global Economy.
Celia. Lury
Bok Engelsk 2004 · Electronic books.
| Annen tittel | |
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| Utgitt | London : : Routledge, , 2004.
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| Omfang | 1 online resource (180 p.)
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| Opplysninger | Description based upon print version of record.. - Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index;. - Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 0415251826. - 0415251834
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