Gamification by design : implementing game mechanics in web and mobile apps


Gabe Zichermann and Christopher Cunningham
Bok Engelsk 2011 · Electronic books.
Annen tittel
Medvirkende
Utgitt
Sabastobol, Calif. : O'Reilly , 2011
Omfang
XIX, 182 s. : ill.
Opplysninger
Description based upon print version of record.. - Contents; Preface; Introduction; Chapter 1. Foundations; The Fun Quotient; The Evolution of Loyalty; Status at the Wheel; The House Always Wins; Chapter 2. Player Motivation; Powerful Human Motivators; Why People Play; Player Types; Social Games; Intrinsic versus Extrinsic Motivation; Progression to Mastery; Motivational Moment: Be the Sherpa; Chapter 3. Game Mechanics: Designing for Engagement (Part I); MDA Framework; Game Mechanics; Points; Levels; Leaderboards; Chapter 4. Game Mechanics: Designing for Engagement (Part II); Badges; Onboarding; Challenges and Quests; Social Engagement Loops. - Chapter 8. Tutorial: Using an Instant Gamification PlatformGame On; Critical Elements of an Online Rewards Experience; Planning a Rewards Project; Developing a Rewards Program; Analytics; The Game's Just Beginning; Index. - CustomizationGaming the System; Agile and Gamification Design; Empty Bar Problem: Foursquare; Dashboards; Chapter 5. Game Mechanics and Dynamics in Greater Depth; Feedback and Reinforcement; Game Mechanics in Depth; Putting It Together; Chapter 6. Gamification Case Studies; Nike Plus: Making Fitness Fun; Gamify Questions-or Answers; Health Month; Conclusion; Chapter 7. Tutorial: Coding Basic Game Mechanics; Planning a Gamification Makeover; A System for Tracking Scores and Levels; Badges; Displaying Player Scores and Levels on the Site; The Trophy Case; Summary. - What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment. Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mec
Emner
Sjanger
Dewey
006.7 . - 794.8
ISBN
1449397670. - 9781449397678

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