Fast politics : propaganda in the age of TikTok /
Laura Pérez Rastrilla, Pablo Sapag M., Armando Recio García, editors.
Bok Engelsk 2023 Laura Pérez Rastrilla
| Utgitt | Springer Nature Singapore , 2023.
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| Omfang | xvi, 196 sivua : : kuvitettu ;
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| Utgave | 1
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| Opplysninger | Part I: Research on the making: new codes for political communication -- TikTok: new media, old propaganda - state of the art and possibilities for political communication / Pablo Sabag M., Laura Pérez Rastrilla, Armando Recio García -- The moving body as the articulator, meme and affective link in political communication on TikTok / Paolo Gerbaudo and Iago Moreno -- Scrolling politics in the politainment era / Ana Salazar -- Part II: Leaping from lip-sync to politics: redefining public debate through an app -- From popular culture to popular politics: TikToking in India and Bangladesh / Ratan Kumar Roy and Ahana Choudhury -- The dangerous but efficacious potency of the social media Behemoth TikTok and U.S. politics with genZ: conceptualizing mis-, disinformation and propaganda on TikTok / Young Joon Lim and Lynse Larance Guerra -- Communication strategies on TikTok during the 2021 Ecuadorian presidential election / María Claudia Rivera Prado and Kevin Lupiciano Barreto Coello -- Part III: Europe's far right plays TikTok: parties' strategies and users' reactions -- OK boomer: "political" discussion and user reactions to political communication in Matteo Salvini's TikTok / Laura Cervi and Santiago Tejedor -- Alternative TikTok tactics: how the German right-wing populist party AfD plays the platform / Marcus Bösch -- The Spanish far right's use of TikTok: the case of Vox in the 2022 regional Andalusian election campaign / Andrea Castro-Martínez, José Luis Torres-Martín, and Pablo Díaz-Morilla.. - "In the last two years, the exponential growth of TikTok has led an increasing number of politicians and institutions to incorporate it into their communication strategies. The platform displays some very different features from other social media that determine the way in which the content is presented. In addition, it manages to reach an audience that normally does not access or share political messages. Within this context, the volume pursues two main objectives. First, to examine how the communication techniques and the peculiarities of this social medium – where short videos with actors in informal attitudes prevail – affect the political message. A second objective is to analyse the influence of the messages distributed through TikTok that redefine political scenarios, and of the relationships of politicians and parties with voters. The core of the book comprises case studies that are organised into three parts, with nine chapters in all."--. - info:sid/primo.exlibrisgroup.com-proquest_askew
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| Emner | Communication in politics - Case studies
Social media - Political aspects. TikTok (Electronic resource). TikTok : http://www.yso.fi/onto/yso/p38864 Vis mer... fallstudie : http://www.yso.fi/onto/yso/p10982
kohderyhmät : http://www.yso.fi/onto/yso/p18822 kommunikationskultur : http://www.yso.fi/onto/yso/p15593 kommunikationssociologi : http://www.yso.fi/onto/yso/p9437 kommunikationsstrategier : http://www.yso.fi/onto/yso/p21088 målgrupper : http://www.yso.fi/onto/yso/p18822 organisationskommunikation : http://www.yso.fi/onto/yso/p26123 partier : http://www.yso.fi/onto/yso/p8958 poliittinen kulttuuri : http://www.yso.fi/onto/yso/p13376 poliittinen mainonta : http://www.yso.fi/onto/yso/p11815 poliittinen viestintä : http://www.yso.fi/onto/yso/p13723 politiikka : http://www.yso.fi/onto/yso/p454 politik : http://www.yso.fi/onto/yso/p454 politisk kommunikation : http://www.yso.fi/onto/yso/p13723 politisk kultur : http://www.yso.fi/onto/yso/p13376 politisk reklam : http://www.yso.fi/onto/yso/p11815 propaganda : http://www.yso.fi/onto/yso/p5617 puolueet : http://www.yso.fi/onto/yso/p8958 påverkan : http://www.yso.fi/onto/yso/p1657 sociala medier : http://www.yso.fi/onto/yso/p20774 sosiaalinen media : http://www.yso.fi/onto/yso/p20774 tapaustutkimus : http://www.yso.fi/onto/yso/p10982 vaikuttaminen : http://www.yso.fi/onto/yso/p1657 viestinnän sosiologia : http://www.yso.fi/onto/yso/p9437 viestintäkulttuuri : http://www.yso.fi/onto/yso/p15593 viestintästrategiat : http://www.yso.fi/onto/yso/p21088 yhteisöviestintä : http://www.yso.fi/onto/yso/p26123 |
| ISBN | 978-981-99-5109-3
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