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The Co-Creation Paradigm
Venkat Ramaswamy and Kerimcan Ozcan
Bok Engelsk 2014
The power of co-creation : build it with them to boost growth, productivity, and profits
Venkat Ramaswamy, Francis Gouillart
Bok Engelsk 2010
The future of competition : co-creating unique value with customers
C.K. Prahalad, Venkat Ramaswamy
Bok Engelsk 2004