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Strategic brand management : a European perspective
Kevin Lane Keller, Tony Apéria, Mats Geor...
Bok Engelsk 2012
Strategic brand management : a European perspective
Kevin Lane Keller, Tony Apéria, Mats Geor...
Bok Engelsk 2008
Brand relations management : bridging the gap between brand promise and brand delivery
Tony Apéria, Rolf Back
Bok Engelsk 2004
Brand relationship management : den varumärkesbyggande processen
Tony Apéria
Bok Svensk 2001