7 treff

Handbook of service marketing research
edited by Roland T. Rust, Ming-Hui Huang
Bok Engelsk 2014
Customer equity management
Roland T. Rust, Katherine N. Lemon, Das N...
Bok Engelsk 2004
E-Service : new directions in theory and practice
edited by Roland T. Rust and P.K. Kannan
Bok Engelsk 2002
Driving customer equity : how customer lifetime value is reshaping corporate strategy
Roland T. Rust, Valarie A. Zeithaml, Kath...
Bok Engelsk 2000
Service marketing
Roland T. Rust, Anthony J. Zahorik, Timot...
Bok Engelsk 1996
Service quality : new directions in theory and practice
editors: Roland T. Rust, Richard L. Olive...
Bok Engelsk 1994
Return on quality : measuring the financial impact of your company's quest for quality
Roland T. Rust, Anthony J. Zahorik, Timot...
Bok Engelsk 1994