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Key account management : tools and techniques for achieving profitable key supplier status

Peter Cheverton
Bok Engelsk 2015

Key account management : tools and techniques for achieving profitable key supplier status

Peter Cheverton
Bok Engelsk 2012

Building the value machine : transforming your business through collaborative customer partnerships

Peter Cheverton
Bok Engelsk 2010

Global account management : a complete action kit of tools and techniques for managing big customers in a shrinking world

Peter Cheverton
Bok Engelsk 2006

How come your brand isn't working hard enough? : the essential guide to brand management

Peter Cheverton
Bok Engelsk 2005

Key marketing skills : turning marketing strategy into marketing reality, a complete action kit of strategies, tools and techniques for marketing success

Peter Cheverton
Bok Engelsk 2004

Key account management : a complete action kit of tools & techniques for achieving profitable key supplier status

Cheverton, Peter
Bok Engelsk 2001

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