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The new business road test : what entrepreneurs and investors should do before launching a lean start-up /

Mullins, John W.
Bok Engelsk 2018

The new business road test : what entrepreneurs and executives should do before launching a lean start-up /

Mullins, John W.
Bok Engelsk 2013

Marketing management : a strategic decision-making approach

John W. Mullins, Orville C. Walker
Bok Engelsk 2012

Marketing strategy : a decision-focused approach

Orville C. Walker, Jr., John W. Mullins
Bok Engelsk 2011

The new business road test : what entrepreneurs and executives should do before writing a business plan

John W. Mullins
Bok Engelsk 2010

Getting to plan B : breaking through to a better business model

Mullins, John W.
Bok Engelsk 2009

Marketing strategy : a decision-focused approach

Orville C. Walker, John W. Mullins
Bok Engelsk 2008

The new business road test : what entrepreneurs and executives should do before writing a business plan

John W. Mullins
Bok Engelsk 2006

Marketing management : a strategic decision-making approach

John W. Mullins ... [et al.]
Bok Engelsk 2005

The new business road test : what entrepreneurs and executives should do before writing a business plan

John W. Mullins
Bok Engelsk 2003

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