23 treff

Marketing metaphoria : what seven deep metaphors reveal about the minds of consumers
Gerald Zaltman, Lindsay H. Zaltman
Bok Engelsk 2008
How customers think : essential insights into the mind of the market
Gerald Zaltman
Bok Engelsk 2003
Hearing the voice of the market : competitive advantage through creative use of market information
Vincent P. Barabba and Gerald Zaltman
Bok Engelsk 1991
Readings in consumer behavior : individuals, groups and organizations
Melanie Wallendorf, Gerald Zaltman
Bok Språk ikke angitt 1984
Innovations & organizations
Gerald Zaltman, Robert Duncan and Jonny H...
Bok Språk ikke angitt 1984
Theory construction in marketing : some thoughts on thinking
Gerald Zaltman, Karen LeMasters, Michael ...
Bok Språk ikke angitt 1982
Management principles for nonprofit agencies and organizations
Gerald Zaltman, volume editor
Bok Språk ikke angitt 1979
Marketing scientific and technical information
edited by William R. King and Gerald Zalt...
Bok Engelsk 1979
Readings in consumer behavior : individuals, groups, and organizations
edited by Melanie Wallendorf, Gerald Zalt...
Bok Språk ikke angitt 1979
Basic findings and management implications
Gerald Zaltman (and) Melanie Wallendorf
Bok Engelsk 1979
Consumer behavior : basic findings and management implications
Gerald Zaltman, Melanie Wallendorf
Bok Engelsk 1979
Organizational buying behavior
edited by Thomas V. Bonoma, Gerald Zaltma...
Bok Språk ikke angitt 1978
Dynamic educational change : models, strategies, tactics and management
Gerald Zaltman, David H. Florio, Linda A....
Bok Engelsk 1977
Strategies for planned change
Gerald Zaltman, Robert Duncan
Bok Engelsk 1977
Marketing, society, and conflict
Sidney J. Levy, Gerald Zaltman
Bok Språk ikke angitt 1975
Cases in marketing research
Randall L. Schultz, Gerald Zaltman, Phili...
Bok Språk ikke angitt 1975
Marketing research : fundamentals and dynamics
Gerald Zaltman, Philip C. Burger
Bok Engelsk 1975
Processes and phenomena of social change
Gerald Zaltman [et al.]
Bok Engelsk 1973
Processes and phenomena of social change
[by] Gerald Zaltman ... [et al.]
Bok Engelsk 1973
Innovations and organizations
Gerald Zaltman, Robert Duncan, Jonny Holb...
Bok Engelsk 1973
Metatheory and consumer research
Gerald Zaltman, Christian R. A. Pinson, R...
Bok Språk ikke angitt 1973
Creating social change
Gerald Zaltman, Philip Kotler, Ira Kaufma...
Bok Engelsk 1972
Marketing : Contributions from the behavioral sciences
Zaltman, Gerald
Bok Engelsk 1965