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Malcolm McDonald on key account management
Malcolm McDonald with Beth Rogers.
Bok Engelsk 2017
Rethinking sales management : a strategic guide for practitioners
Beth Rogers
Bok Engelsk 2007
Key customers : how to manage them profitably
Malcolm McDonald, Beth Rogers, Diana Wood...
Bok Engelsk 2000
Key account management : learning from supplier and customer perspectives
Malcolm McDonald and Beth Rogers ; publis...
Bok Engelsk 1998
Creating product strategies
Beth Rogers
Bok Engelsk 1996