6 treff

Marketing research
A. Parasuraman, Dhruv Grewal, R. Krishnan...
Bok Engelsk 2004
Techno-ready marketing : how and why your customers adopt technology
A. Parasuraman and Charles L. Colby
Bok Engelsk 2001
Marketing services : competing through quality
Leonard L. Berry, A. Parasuraman
Bok Engelsk 1991
Marketing research
A. Parasuraman
Bok Engelsk 1991
Delivering quality service : balancing customer perceptions and expectations
Valarie A. Zeithaml, A. Parasuraman, Leon...
Bok Engelsk 1990
Marketing research
A. Parasuraman
Bok Engelsk 1986