10 treff

Lilien Gary L.
Marketing models
Gary L. Lilien, Philip Kotler, K. Sridhar...
Bok Engelsk 1992
Principles of marketing engineering and analytics
Gary L. Lilien, Arvind Rangaswamy, Arnaud...
Bok Engelsk 2017
Marketing decision making : a model-building approach
Gary L. Lilien and Philip Kotler
Bok Engelsk 1983
Marketing management : analytic exercises with Lotus 1-2-3
Lilien, Gary L.
Bok Engelsk 1988
New product and brand management : marketing engineering applications
Lilien, Gary L.
Bok Engelsk 1999
Market planning for new industrial products
Jean-Marie Choffray, Gary L. Lilien
Bok Engelsk 1980
Handbook of business-to-business marketing
edited by Gary L. Lilienand Rajdeep Grewa...
Bok Engelsk 2012
Handbook of business-to-business marketing.

Bok Engelsk 2022
Marketing
edited by J. Eliashberg, G.L. Lilien
Bok Engelsk 1993
Research traditions in marketing
edited by Gilles Laurent, Gary L. Lilien,...
Bok Engelsk 1994