6 treff

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
[edited by] William O. Bearden, Richard G...
Bok Engelsk 2011
Marketing : principles and perspectives
William O. Bearden, Thomas N. Ingram, Ray...
Bok Engelsk 2007
Marketing : principles & perspectives
William O. Bearden, Thomas N. Ingram, Ray...
Bok Engelsk 2004
Scaling procedures : issues and applications
Richard G. Netemeyer, William O. Bearden,...
Bok Engelsk 2003
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
William O. Bearden, Richard G. Netemeyer
Bok Engelsk 1999
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
William O. Bearden, Richard G. Netemeyer,...
Bok Engelsk 1993