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The wallet allocation rule : winning the battle for share
Timothy L. Keiningham; Lerzan Aksoy; Luke...
Bok Engelsk 2015
Loyalty myths : hyped strategies that will put you out of business and proven tactics that really work
Timothy L. Keiningham ... [et al.]
Bok Engelsk 2005
Service marketing
Roland T. Rust, Anthony J. Zahorik, Timot...
Bok Engelsk 1996
Return on quality : measuring the financial impact of your company's quest for quality
Roland T. Rust, Anthony J. Zahorik, Timot...
Bok Engelsk 1994