6 treff

A twenty-first century guide to Aldersonian marketing thought
edited by Ben Wooliscroft, Robert D. Tami...
Bok Engelsk 2006
Marketing effectiveness : insights from accounting and finance
Stanley J. Shapiro, V. H. Kirpalani
Bok Engelsk 1990
Marketing effectiveness, insights from accounting and finance
[edited] by Stanley J. Shapiro, V.H. Kirp...
Bok Engelsk 1984
Marketing management : Readings in operational effectiveness
Stanley J. Shapiro, Jean-Charles Chebat
Bok Engelsk 1974
Patents and progress : the sources and impact of advancing technology
edited by Wroe Alderson, Vern Terpstra, S...
Bok Engelsk 1965
Theory in marketing
edited by Reavis Cox, Wroe Alderson, Stan...
Bok Engelsk 1964