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The advertising budget : the advertiser`s guide to budget determination

Simon Broadbent
Bok Engelsk 1989

Advertising works 2 : papers from the IPA Advertising Effectiveness Awards : Institute of Practitoners in Advertising, 1982

Institute of Practitioners in Advertising
Bok Språk ikke angitt 1983

Market researchers look at advertising : a collection of E.S.O.M.A.R. papers 1949-1979

selected, edited and introduced by Simon ...
Bok Språk ikke angitt 1980

Spending advertising money : an introduction to media planning, media buying and the uses of media research

Simon Broadbent
Bok Engelsk 1975

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