4 treff

Services marketing : a European perspective
Lovelock, Christopher H.
Bok Engelsk 1999
Cases in European marketing management
John A. Quelch, Kamran Kashani and Sandra...
Bok Engelsk 1994
Competing through services : strategy and implementation : cases and text
Sandra Vandermerwe and Christopher Lovelo...
Bok Engelsk 1994
From tin soldiers to russian dolls : creating added value through services
Sandra Vandermerwe
Bok Engelsk 1993