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Business marketing strategy : cases, concepts, and applications
V. Kasturi Rangan, Benson P. Shapiro, Row...
Bok Engelsk 1995
Industrial buying behavior : concepts, issues, and applications
Rowland T. Moriarty ; with editorial assi...
Bok Språk ikke angitt 1983
Organizational buying behavior : a state-of-the-art review and conceptualization
by Rowland T. Moriarty and Morton Galper
Bok Engelsk 1978