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Database Marketing : Analyzing and Managing Customers
Robert C. Blattberg ; Byung-Do Kim ; Scot...
Bok Engelsk 2009
The Marketing information revolution
edited by Robert C. Blattberg, Rashi Glaz...
Bok Engelsk 1994
Sales promotion : concepts, methods, and strategies
Robert C. Blattberg, Scott A. Neslin
Bok Engelsk 1990