12 treff

Integrated marketing communications : a global brand-driven approach
Philip J. Kitchen, Marwa E. Tourky
Bok Engelsk 2021
The dominant influence of marketing in the 21st century : the marketing leviathan
Philip J. Kitchen
Bok Engelsk 2013
The evolution of integrated marketing communications : the customer-driven marketplace
edited by Don Schultz, Charles H. Patti, ...
Bok Engelsk 2011
Integrated brand marketing and measuring returns
edited by Philip J. Kitchen
Bok Engelsk 2010
Marketing : metaphors and metamorphosis
Philip J. Kitchen
Bok Engelsk 2008
A Reader in marketing communications
ed. by Philip J. Kitchen ... [et al.]
Bok Engelsk 2005
Integrated marketing communications : a primer
Philip J. Kitchen and Patrick De Pelsmack...
Bok Engelsk 2004
The future of marketing : critical 21st-century perspectives
edited by Philip J. Kitchen
Bok Engelsk 2003
The rhetoric and reality of marketing : an international managerial approach
edited by Philip J. Kitchen
Bok Engelsk 2003
Communicating globally : an integrated marketing approach
Don E. Schultz, Philip J. Kitchen
Bok Engelsk 2000
Marketing communications : principles and practice
Philip J. Kitchen
Bok Engelsk 1999
Public relations : principles and practice
Philip J. Kitchen
Bok Engelsk 1997