5 treff

Brand-image communication through social media : the case of European professional football clubs
Daniel Maderer, Petros Parganas, Christos...
Bok Engelsk 2018
Linking sport team sponsorship to perceived switching cost and switching intentions
Petros Parganas ... [et al.]
Bok Engelsk 2017
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Petros Parganas, Christos Anagnostopoulos...
Bok Engelsk 2017
Scoring goals in multiple fields : social media presence, on-field performance and commercial success in European professional football
Petros Parganas, Roman Liasko, Christos A...
Bok Engelsk 2017
Social media strategy in professional football : the case of Liverpool FC
Petros Parganas, Christos Anagnostopoulos...
Bok Engelsk 2015