7 treff

Marketing Metrics : The Manager's Guide to Measuring Marketing Performance
Neil T. Bendle, Paul W. Farris, Phillip E...
Bok Engelsk 2016
Marketing metrics : the definitive guide to measuring marketing performance
Paul W. Farris ... [et al.]
Bok Engelsk 2010
Key marketing metrics : the 50+ metrics every manager needs to know
Paul W. Farris ... [et al.]
Bok Engelsk 2009
The Profit impact of marketing strategy project : retrospect and prospects
edited by Paul W. Farris and Michael J. M...
Bok Engelsk 2004
Cases in advertising and promotion management
John A. Quelch, Paul W. Farris
Bok Engelsk 1991
Advertising & promotion management : a managers guide to theory & practice
Farris, Paul W.
Bok Engelsk 1987
The advertising controversy : evidence on the economic effects of advertising
Mark S. Albion, Paul W. Farris
Bok Språk ikke angitt 1981