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Market segmentation : a step-by-step approach to creating profitable market segments
Malcolm McDonald and I.K.Dunbar
Bok Engelsk 1995
Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
Linden Brown and Malcolm H.B. McDonald
Bok Engelsk 1994
Creating powerful brands : the strategic route to success in consumer, industrial and service markets
Leslie de Chernatony and Malcolm H. B . M...
Bok Engelsk 1992
The marketing planner
McDonald, Malcolm
Bok Engelsk 1992
Strategic marketing planning
Malcolm McDonald
Bok Engelsk 1992
The marketing audit : translating marketing theory into practice
McDonald, Malcolm
Bok Engelsk 1991
The International marketing digest
edited by Malcolm H.B. McDonald and S. Ta...
Bok Engelsk 1990
Effective industrial selling
McDonald, Malcolm
Bok Språk ikke angitt 1988
How to sell a service : guidelines for effective selling in a service business
McDonald, Malcolm
Bok Språk ikke angitt 1988
The marketing plan : a pictorial guide for managers
McDonald, Malcolm
Bok Engelsk 1987
Introducing marketing
Martin Christopher, Malcolm McDonald and ...
Bok Språk ikke angitt 1980
Industrial marketing
edited by Malcolm McDonald
Bok Engelsk 1979