8 treff

Creating powerful brands
Leslie de Chernatony, Malcolm McDonald an...
Bok Engelsk 2011
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
Leslie de Chernatony
Bok Engelsk 2010
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
Leslie de Chernatony
Bok Engelsk 2006
Creating powerful brands in consumer, service and industrial markets
Leslie de Chernatony and Malcolm McDonald...
Bok Engelsk 2003
From brand vision to brand evaluation : strategically building and sustaining brands
Leslie de Chernatony
Bok Engelsk 2001
Brand management
edited by Leslie De Chernatony
Bok Engelsk 1998
Creating powerful brands in consumer, service and industrial markets
Leslie de Chernatony and Malcolm McDonald...
Bok Engelsk 1998
Creating powerful brands : the strategic route to success in consumer, industrial and service markets
Leslie de Chernatony and Malcolm H. B . M...
Bok Engelsk 1992