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Services marketing : concepts, strategies, & cases
K. Douglas Hoffman, John E. G. Bateson
Bok Engelsk 2017
Services marketing
Bateson, John E. G.
Bok Engelsk 2010
Marketing principles and best practices : advantage series
K. Douglas Hoffman ... [et.al.]
Bok Engelsk 2006
Services marketing : concepts, strategies & cases
K. Douglas Hoffman, John E.G. Bateson
Bok Engelsk 2006
Managing services marketing : text and readings
Bateson, John E. G.
Bok Engelsk 1999
Essentials of services marketing
K. Douglas Hoffman, John E. G. Bateson
Bok Engelsk 1997